"Unlike other amplifiers that can take up a lot of precious stage or studio space, this amplifier’s slim design is intended to make it the perfect choice for any musician who needs a powerful and versatile amplifier that won’t take up too much room.
With a solo section for added versatility active on all 4 channels, and a built-in addressable gate per channel to help achieve the perfect tone with zero noise – this amplifier is unlike anything ever designed before. With both serial and parallel loop options, it is easy to incorporate any favorite pedals and effects into the setup."
Read the whole PR on the click here to Premier Guitar page.
Check out here the ZUTA GBG 120 Tube Amp.
]]>Don´t miss part III!
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]]>We had the pleasure of having Herman Li of Dragon Force visiting us at our booth. He was quite interested in our products which was heartwarming for us. But the funny twist was that, when I introduced Martin Vildinge, our Coordinator, to Herman and explained that we both were involved in the band Lost Horizon, me as a guitar player in the band Highlander that preceded Lost Horizon and then me in the role as an executive producer of the Lost Horizon albums. While Martin is playing the bass guitar on all albums! Herman immediately took out his phone and said that he needed someone to take a photo with us because he was a big fan of Lost Horizon. In fact, he told us that he flew from London to France just to see the first gig of Lost Horizon 20 years ago!
Martin and Baskim of the ZUTA team together with Herman Li of Dragon Force
Matt Erickson attendee courtesy Fender made a welcomed visit and was keen about the large number of products that we launched during the show. Especially the all new “THE HOLY RAIL 33-44-66”-concept together with pedals.
My beer supplier and dear friend, Harris Fogel. So good to see you again, it’s been a long time since last year’s show. I really appreciate the friendship, so kind of you to care for me, me just a stranger that you saw struggling, and without any hesitation, you gave me your support. I can only say that I’m grateful for your kind act. Make sure to check out last year’s review by Harris right here!
One of many guitarists that stopped by our booth to try out our new ultra fresh amp, the GBG120. So, what was the verdict? Well just checkout his facial expression and the sign of throwing up some horns!
Shane Nolan, a dear friend and colleague from Aviate Audio, checking out the GBG120 and loving it. Especially the big, illuminated console-style buttons.
“Everyday Giveaway” was a success at our booth. We gave away three pedals, it was an all fun game. Participants had to take a selfie at our booth, post it on Instagram with #nammzuta and get the most likes that day to win the pedal! 😊 Our pedals and amplifiers received a lot of positive feedback from visitors who tried them out multiple times throughout the event. Many people were amazed by the quality, sound, and design of our products. It was a truly incredible feeling to see the reactions of musicians and guitarists as they tried our pedals and amplifiers. Especially our new amplifier, which we exclusively presented at the NAMM SHOW 2023, was a particular hit amongst the visitors. Many people were excited to try it out and were impressed with its sound and versatility.
Rodrigues, what a great friendship through Roman our friend in LA hooking us up with all kinds of stuff, including the great 4x12 V30 cabinet they provided us with. Rodrigues is also a skilled photographer, he caught some beautiful moments that will be shared on our platforms. And yes Rodrigues happy smiling face, is a result of seeing the light in the tunnel regarding reaching the Enlighted level of the Shaolin Master Baskim’s glorious beard.
If you are using the ZUTA GBG120, “There is no need for wood to sound good!” check out the video on Instagram when I’m trying this guitar out on the GBG120. An amazing handcrafted no wood guitar by our friends. It felt surprisingly comfortable to play, reminding me of my Yngwie Malmsteen scalloped Fender Stratocaster. And it really sounded great! My Mexican friend, full of energy and creativity, we should do a True Temperament version of this guitar, that would be radical!
This young lad really impressed me playing the GBG120 like an old geezer! He was so talented and had such a great tone and expression, that usually only is achieved through years of duty in a touring band which does not match with his age? There is still hope for a new generation of inspiring musicians! I’m pretty sure we will see this guy on tour very soon, but next time we meet again he will have started his journey on growing a beard…. He is way behind LOL.
Dave Kline and Eric Jayk touring with “Wildstreet”, looking electrified after taking the GBG120 for a ride playing so loud that the NAMM Show “Sound Police” turned up, ordering us to keep it down. We replied “of course officer”. And after they left Eric turned it up twice as loud rockin’ out.
Great to catch up with Olivia Junholm, my dear friend and legend “Olle Junholms” daughter working at Musicians Institute of Technology, together with her team, Estefania Hernandez and Chieh-Han Chen.
Me and Martin Vildinge studied guitar and bass at MI back in -93 through -94, great memories. So good to see new generations still pushing the boundaries.
Mr. Javier Sepulveda, what a great guy and guitar player! So much fun hanging out in our booth with him while he was delivering great riffs mixed with good laughs.
Inspiring jam with bass player extraordinary Josh Howard, loved our stuff and got super excited when I started telling him about the bass products that we have in the pipeline. Stay tuned all you low end lovers more stuff is coming in 2023.
First day done! Time to go to dinner at the Hilton with Danny, my LA brother!! Danny has been a part of the ZUTA US team since NAMM 2022. Follow him @dvamp6 and “Let him help you get that Tone”!
At the Hilton watching these to “Funky Cats” perform on stage, killer act, yet super humble. So great to see all these extremely talented artists perform on these stages with quick changes of line ups and a super good vibe hitting them from the crowd.
Dinner at the Hilton, steaks, burgers and beer with Rodrigues and his girlfriends, plus Danny, Roman and Mr Photographer. It turned out to be a crazy night with music, drinks, beers and a great ending at the pool area party at the Marriot, hanging out with Joel Truelsen Artist Relations at SOLAR guitars.
]]>We are back in Sweden after a week at the Los Angeles NAMM Show 2023! We are still recovering from all the rocking musical events during last week with countless blazing guitar solos at our booth, and being blown away by all the talents at the shows on stage at the hotel lobbies. We met incredibly talented people like Dave Friedman, Reinhold Bogner, Henrik Danhage, Herman Li, Joel Truelsen, John Huldt, Javier Sepulveda, Darnell Cole, Stu Ham, Diego Gonzales, Harris Fogel, Mitch Gallahger, Estafania Hernandez, Olivia Junholm, Josh Howard, Shawn Tubbs, Silas Hernandes, Serhii Kirsanov, Daniel, Matt Erickson, Riccard Linde, Sid Wilson, Kody Spank and many many many more.... It was amazing to meet all the musicians and artists. We are honored by the great feedback and response that we have received for our brand new products. And three happy winners were announced for winning our pedals from the “Everyday Giveaway”. We are already looking forward for the NAMM SHOW 2024! We would like to once again make a big “Thank you!” shout out to every one of you who visited our booth and tried our products. We appreciate your support and look forward to seeing you all again soon. Until then, you can enjoy our new blog section for more in-depth inspiring news and behind the scene stories.
Finally, it's time for the NAMM SHOW 2023. Here is a picture showing the descent of our flight approaching LAX. What a breathtaking overview of the Los Angeles skyline. Just look at the beautiful snow covered Mt San Antonio mountain top. The deep azure blue color of the LA skyline is identical to our new product reveal the GBG120, that is going to be showcased at the NAMM SHOW. We are in love with this vibrant blue color. We are super excited for heading to the Anaheim Convention Center, to attend the NAMM SHOW and present our new product lines. We are looking forward to meeting all our friends, colleagues & customers in the business. We are expecting positive reactions due to the radical new bold designs that we are bringing.
We arrived at LAX and started the process of passing through immigration – it took two hours! And of course, one of our bags with half of our products for the show had been taken, picked up by another passenger who had an identical bag arriving from Mexico. We got picked up by Arnold Lindberg who had been waiting for us at the airport for ten hours. Due to arriving on a different flight seven hours earlier and then another three hours delay because of the lost bag. He picked us up with a pickup truck. And we went for In & Out Burgers immediately as our first stop. Best burger so far! Heading for Anaheim and the Airbnb apartment that we rented, spending the night trying to find the lost bag. And a very not fun and stressful evening evolved. Trying to speak Spanish with Google Translate, and involving several other people on long distance call over WIFI because of non-functioning phone services. Resulting in two hours of sleep in 48 hours, but luckily the bag turned up the next day after and we could go to customs and clear it.
Next day we headed straight for LAX and got lucky and finally got our lost bag back at the airport. Finally we could relax and clear everything at the customs office, and get our documents in order. We figured we needed to celebrate this, so we went to one of mine and my family’s favorite restaurants in LA, located in Thai town, called “Ruen Pair”. Authentic Thai food with an amazing taste, flavor, quality and service. I recommend it to everyone, if you ever go to LA, and are looking for Thai food. Really spicy, cool down your face with a couple of Singha beers that’s what life’s about, good food in the company of good friends.
RESTORAN
Ruen Pair, in Thai Town, East Hollywood Los Angeles.
The ZUTA Group booth at NAMM 2023, #5828
Next morning, we headed to the Anaheim Convention Center. After a very long day fixing everything before the NAMM show, rigging up, connecting, unpacking, putting up banners and going to different stores to pick up stuff that was missing. We decided to go and eat at the Beverly Hills restaurant Fogo De Chao, Brazilian Steakhouse. We finally had a chance to meet up with Riccard Linde, the original heavyweight Author/Director of some the most successful video games of all time, like Battlefield & Call of Duty. He’s a very dear friend and an amazing person. It's been six years since we saw each other, last time that we met was outside a club on Hollywood Blvd, later inviting us all for an after party in his flat with me, Reinhold Bogner and some other people showing up. So we had a lot of catching up to do. Also joining us at this late evening dinner, another dear friend of mine showed up, Sid Wilson of Slipknot. We had a fabulous time and it was great to catch up with my dear friends. After the dinner Sid Wilson suggested that we go and stop by his new studio on Sunset Blvd. In Hollywood. We arrived and broke in like bandits! We had a good laugh and listened to some great new music that he is involved in producing. This new band, even got legendary producer Ross Robinson involved with his label. The band is called “Swollen Teeth”. They sound really fresh, hungry, heavy and ultra aggressive. So there were talks about the sound of the new ZUTA GBG120 Amplifier, and how it would match the aggressive vibe that the band needed. We also saw their great new AI infused video “LETHAL”. Sid Wilson is always in a good mood, we had a blast and good fun in his new studio location, and man his glasses?! I just love them. And don’t forget to check out “Swollen Teeth” they f#&kin Rock !!!
We are back with part II soon!
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